iKamper

Building a Product & Utility Content Engine

Client
iKamper
Outdoor gear brand specializing in rooftop tents and accessories.

The Challenge
iKamper was preparing to launch new flagship products but didn’t yet have a consistent video system in place. At the time:

  • The internal marketing team was lean

  • Video output was inconsistent in cadence, tone, and format

  • Content was largely launch-driven rather than evergreen

  • Product education lived across disconnected platforms

They needed both launch impact and a sustainable long-term content foundation.

The Approach
The relationship began with a month-long road trip from Seattle to Baja supporting the launch of iKamper’s Skycamp 3.0 and X-Cover 2.0. Following the success of the launch, the partnership evolved into a multi-year retainer focused on building a repeatable production system.

That system included:

  • Monthly product and educational shoots

  • Quarterly larger capture trips for lifestyle storytelling and b-roll refresh

  • Clear format separation:

    • Repeatable formats for how-to and product education

    • Standalone hero pieces for major launches

Each shoot was designed to produce multiple usable outputs rather than single-purpose assets.

The Output
Over the course of the retainer, the system produced:

  • ~50 larger standalone brand and product films

  • Ongoing product walkthroughs and how-to content

  • Consistent short-form and social cutdowns

  • A deep b-roll library built for long-term reuse

Most shoot days generated 4–5 deliverables, allowing sustained publishing without constant production.

Where the Content Lives

  • YouTube

  • Product pages and homepage

  • Instagram and social platforms

  • Email marketing

  • Sales, customer support, and showroom displays

Content captured early in the partnership is still actively used years later.

Why This Worked
This project demonstrates how brands can:

  • Treat production as a system, not a series of one-off shoots

  • Build a long-term utility content library

  • Support product education and discovery

  • Maximize the ROI of each production effort

  • Reduce internal workload while increasing output consistency

Next

UnCruise Adventures