UnCruise Adventures

Feature-Level Storytelling With Multi-Channel Reach

Client
UnCruise Adventures
Small-ship adventure cruise company

The Challenge
UnCruise Adventures needed to refresh its destination storytelling and media library. Much of the existing content was outdated or inconsistent with current brand standards. At the same time, their marketing and sales teams needed assets that could:

  • Build trust and destination awareness

  • Support long consideration cycles

  • Work across marketing, sales, and broadcast

  • Feel premium while remaining flexible across platforms

They weren’t just looking for a new video—they needed a repeatable storytelling system.

The Approach
With deep prior brand knowledge from previous in-house work, The Wanderous re-engaged with UnCruise under a retainer model designed around seasonal capture.

Production was structured to:

  • Capture long-form destination storytelling during real guest cruises

  • Align filming with marketing and sales calendars

  • Design every shoot to support:

    • Hero destination films

    • 30–60 second vignettes

    • Broadcast and OTT placements

    • Sales and partner support assets

Each capture trip was planned to generate months of usable content across channels.

The Output
This system produced:

  • Dozens of long-form destination and brand films

  • Short-form vignettes derived from the same footage

  • Broadcast-ready 30s TV spots

  • Hundreds of derivative assets, including:

    • 60s / 30s / 15s OTT and broadcast spots

    • Paid and organic social edits (4:5, 9:16)

    • Sales, trade show, and internal support videos

Footage is routinely re-cut and repurposed to support new campaigns without additional shoots.

Where the Content Lives

  • Broadcast TV and OTT

  • YouTube

  • Paid and organic social

  • Website and landing pages

  • Sales presentations, trade shows, and partner channels

Why This Worked
This project highlights how brands can:

  • Capture premium stories once and deploy them everywhere

  • Build a seasonal production system aligned to marketing cycles

  • Extend the lifespan of every shoot

  • Create halo effects across channels

  • Reduce campaign friction with a reusable media library

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